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Market Study to assist in determining feasibility of YMCA

Posted on Monday December 03, 2018

MARKET STUDY TO ASSIST IN DETERMINING FEASIBILITY OF YMCA

Telephone survey one step in research process

As part of the research process on the viability of a YMCA in Saugeen Shores, the Town has commissioned the consulting firm of LeisurePlan International Inc. to undertake a Market Study. The purpose of the Market Study is to determine the financial feasibility of a YMCA and the potential interest in the amenities it could provide to the community.

A telephone survey is currently being conducted focused on individuals between the ages of 20-64 years of age. This target audience was identified by the consultants as the group with the biggest impact on the viability of a new facility.

“Based on experience and best practice, the main reason for this focus is that they are the age group with the greatest impact on operational revenue,” says John Stevenson, LeisurePlan International Inc. “Determining the viability of the adult market is the foundation for establishing the financial viability of facility operation and service provision.” 

While the phone survey’s primary purpose is to determine financial feasibility, other steps are being taken to ensure the town has a full picture of interest in the potential facility. This includes engaging directly with users through focus groups and round table meetings. A public round table discussion has been scheduled on Wednesday, December 19 at 2pm in Rotary Hall at The Plex.