The Town of Saugeen Shores is committed to supporting investment and business development in our community. We provide a healthy environment for new and existing businesses to thrive.

Our economic development mission is to establish a balanced, vibrant economy through managed growth, strategic investment and collaboration. View our Economic Development Strategic Plan to find out more.

Expand the categories below for information about doing business in Saugeen Shores.

Business climate

Saugeen Shores is located on the shore of Lake Huron in Bruce County, Ontario. We are conveniently situated within driving distance of major centres, including Toronto, Kitchener-Waterloo and London. Our combination of urban and rural lifestyles creates a healthy work-life balance.

The following resources can help you learn more about the Saugeen Shores community, including demographics, labour force, housing, taxation and more.

Investment opportunities

Explore our Development StoryMap, which highlights commercial and residential opportunities in Saugeen Shores.

Key industries


Saugeen Shores' natural beauty, attractions and stunning sunsets make it a popular destination for thousands of seasonal visitors from around the world.

Retail and food service

Saugeen Shores offers two distinct urban cores. Quaint Southampton resembles a turn-of-the-century fishing village with its variety of retail boutiques, restaurants and gift shops. Port Elgin's eclectic main street features varied retail stores, restaurants and boutiques.


Saugeen Shores has a long-standing relationship with the Ontario energy sector through the region's largest employer, Bruce Power. A considerable number of Bruce Power's 4,200 employees reside in Saugeen Shores, attributing to an average per capita income of 33% above the national average (FP Markets – Canada Demographics, 2012).

Many nuclear industry suppliers have chosen to call Saugeen Shores home. Have a look at the 2019 Nuclear Supplier Map to learn more.


Two thirds of the land within Saugeen Shores is excellent for cash crops. Livestock operations include beef, dairy cattle and hogs.

Current incentives

Saugeen Shores currently offers investment incentives for the following projects:

  • Development charge exemptions for:
    • Non-residential in commercial core
    • Mixed use (residential/retail) in commercial core
    • Government funded/supported affordable housing in commercial core
  • Conversion of vacant structures
  • Building Permit fee reduction for accessibility/facade improvement in commercial core
  • Sign Permit fee reduction for accessibility/facade improvements in commercial core

Our Planning Committee has recommended adoption of the Economic Development Community Improvement Plan to address issues like:

  • Affordable housing
  • Nuclear support service businesses
  • Manufacturing
  • Hotel accommodations

 Contact us to find out more.

Existing business profiles

Check out what others have to say about doing business in Port Elgin and Southampton on the Business to Bruce website.