Town of Saugeen Shores and Bruce County collaborate to launch Spruce the Bruce Program

The Town of Saugeen Shores is excited to partner with Bruce County to launch the Spruce the Bruce program on February 2, 2026. Spruce the Bruce provides grant funding to help strengthen communities as well as maintain and enhance downtown businesses. Eligible businesses and property owners may learn more and apply at sprucethebruce.com. 

 “As I look ahead to the 2026 launch of the Spruce the Bruce program, I am excited about the opportunity to make our downtowns more prosperous," said Saugeen Shores Mayor Luke Charbonneau. "The program has already contributed to outstanding projects and partnerships in Saugeen Shores. We look forward to building on that momentum together as we strengthen local pride and economic vitality.” 

Bruce County offers funding up to 50% of eligible costs (excluding taxes, and subject to a maximum per grant). Past recipients of Spruce the Bruce funding may be eligible for additional support for new project elements. The program is in high-demand each year, and there’s strong recommendation to submit applications early, since funding approvals are on a first-come-first-served basis for complete applications. 

“Bruce County Economic Development is excited to partner with Saugeen Shores to be able to support businesses and organizations to help revitalize properties and build vibrant communities through Spruce the Bruce,” says Bruce County Economic Development Manager, Heather Hyde. “These resources support the growth of our communities and public experiences in Bruce County.” 

Grants for eligible businesses and property owners: 

Grants for eligible municipalities, community partners, not-for-profits and charitable organizations with a mandate to service visitors: 

Note: Each grant has specific eligibility criteria. The property or project must be located within an eligible Community Improvement Project Area (CIPA) and identified in an active Community Improvement Plan (CIP). Some grants require the use of eligible Façade Guidelines, and some grants require the use of eligible Community Branding. All eligibility and accompanying documents are available on the Spruce the Bruce webpage. 

Learn more and apply online at sprucethebruce.com. 

For Spruce the Bruce program information, contact:  info@sprucethebruce.com